When summer lights up Sweden, life spills outside - into the parks, forests, beaches, and boats. From Liseberg’s giggles in Gothenburg to lazy lake days in Örebro, every child is chasing sunshine… and every parent is chasing snack-time peace.And if you’re a Swedish mom planning a f...

From June 10 - 12, 2025, SOKO stepped onto the African stage for the very first time at the vibrant Africa Food Show in Cape Town - marking another exciting milestone in our global fruity journey. With our joyful trio of brands - Junior, Amigo, and VitaGO - we proudly represented a... ...

In a world where kids are always on the move, laughter echoes through classrooms, and snack time is sacred - there’s a new fruity hero in town! Say hello to Junior Fruit Buddies, now available all across Syria! 🎉This isn’t just another fruit drink. It’s a burst of joy, wrapped in s...

Looking for the ultimate summer dessert that’s light, fruity, and kid-approved? Say hello to a Cypriot classic – reimagined with a VitaGO twist! 🍇✨We’ve taken the beloved mahalepi – a cool, jelly-like pudding from the sunny shores of Cyprus – and given it a modern fruity makeover w...

We’re bursting with fruity excitement - AMIGO fruit drinks have officially landed in Palestine! 🎉 A land rich with culture, tradition, and youthful energy now has a brand-new best friend in town - one that comes in nine delicious flavors and fits right into every family moment. 🥳Wh...

From May 22 to 25, 2025, a new milestone unfolded for our Soko family. For the first time, we presented all three of our joyful fruit drink brands - VitaGO, Amigo, and Junior — at the 4th edition of the China–CEEC Expo & International Consumer Goods Fair, held in the vibrant ci... 🍹 Three Brands. One Mission. Infinite Fruity Joy.At the heart of our participation stood a simple idea: to share our fruit - powered happiness with new families around the world. From our award-winning VitaGO pouches, to the playful Amigo adventures, to the gentle goodness of Junio... 🎤 A Voice on the Global StageWe were honored to be among only five companies selected from all the Central and Eastern European Countries which exhibited on the Fair to speak on the main stage of the expo - sharing our journey from a small family business in Skopje to an internatio... 👪 Sips, Smiles, and StrategyBut our journey in China didn’t stop at the booth.We turned our presence into a mini campaign moment, capturing live feedback through taste-testing with Chinese families, recording interviews for national media, and producing new content for future China... ...

Cyprus, it’s time to get fruity again! VitaGO – your beloved fruit drink brand – is lighting up shelves with a refreshed burst of energy and flavor. Already loved by many Cypriot families, VitaGO is making a colorful comeback with its fun new look and fan-favorite flavors. 🌞🍹And gu...

At SOKO, we believe that people are the heart of everything we do. Every flavor, every innovation, and every achievement stems from the passion and dedication of our incredible team. That’s why we were thrilled when Noëlie Belouin, an intern from France, joined us to explore SOKO f...

First Stop: A World of Fruit, Fun, and Flavor!Big news from the Junior Fruit Buddies team — our delicious fruit drinks have officially arrived in China! 🎉 Kids from all over the country can now enjoy the playful, juicy experience that Junior is famous for. Whether it’s lunchtime, s...