AMIGO Gets a Fresh New Look: Meet the Redesigned Peach & Mango Flavors

A more delicious look, inspired by our customers.

At AMIGO, we believe that great products should continue to evolve — and sometimes, a fresh perspective starts with simply listening to the people who enjoy them.

Following feedback and strong demand from our customers, we are excited to introduce the new packaging design for two AMIGO favorites: Peach and Mango.

Making every flavor easier to recognize

One of the key ideas behind the new design was simple: make it easier for consumers to instantly recognize their favorite flavor on the shelf.

With the redesigned Peach and Mango packaging, the fruit is now shown cut open and ready to enjoy, creating a stronger visual connection between the product and its flavor.

The vibrant, juicy fruit imagery makes the difference between Peach and Mango immediately clear, helping consumers quickly find the flavor they are looking for while shopping.

Fresh fruit. Fresh look. Same AMIGO.

The new design puts the fruit at the center of attention.

By showing the juicy inside of the fruit, the packaging communicates the taste experience more naturally and visually — making the products look even more refreshing, vibrant and delicious.

For Mango, the bright golden fruit immediately signals its tropical character, while Peach brings a fresh, juicy and inviting visual identity to the shelf.

It is a small design change with a big impact: more clarity, more appetite appeal and a stronger connection between the packaging and the product inside.

Designed with our customers in mind

At SOKO, we value customer feedback because it helps us understand how our products are experienced beyond the production line.

The new AMIGO Peach and Mango designs are another example of how we continue to develop our portfolio based on what consumers want — combining functionality, strong shelf visibility and an engaging brand experience.

Because packaging is more than just a label. It is the first taste of the product.